Disney doesn’t like you sharing your password Disney+ with other people and plans to take steps to prevent it. Although the company already started a “limited hunt” against shared accounts, has now revealed when it will roll out its strategy globally.
When presenting its financial results Disney has confirmed that it plans to end shared Disney+ accounts will be launched during the summer. The specific date has not yet been announced, but it is a fact that from the middle of the year, the platform will apply restrictions and strict control over its subscriptions.
As Hugh Johnston, the company’s CFO explained, users suspected of accessing Disney+ through a third-party account will no longer be able to use the service. The streaming platform prompts them to register and pay for their own subscription.
It will certainly not be the only measure that will be implemented. Following the example of Netflix, Disney+ will allow users to add people they don’t live with to their account. yes, indeed They will have to pay an additional fee for each of them.. It’s not yet known how much this extra amount will cost, or if there will be a limit to the number of “sub-accounts” that can be added.
Disney+ tightens conditions for terminating shared accounts
iFreshBriefs: Disney PlusThe confirmation that the strategy against Disney+ shared accounts will come into effect in the summer comes after the platform announced a change to its terms some time ago. As of January 25, new subscribers are prohibited from giving access to their account to those who do not live in the same house. A measure that will also apply to existing users, although it will only be from March 14.
Disney+ did not miss the opportunity to highlight this initiative inspired by Netflix, though without his direct name. “Shared (accounts) with payment is an opportunity for us. It’s something that our competitor is obviously taking advantage of, and that’s ahead of us. We have (have in mind) some very specific actions that we’ll be rolling out in the coming months,” Johnston explained.
Ads associated with actions to terminate shared accounts are usually very unpopular among users. However, it is a logical strategy. Especially considering the constant battle between endless streaming platforms to capture as many legitimate subscribers as possible.
The crux of the matter This will be an additional price we pay for each roommate we want to allow access to our Disney+ subscription. It is logical to think that the rate adapts to the conditions of each market in which the service is available. However, we can only wait for a formal announcement in the coming months.
It will also be interesting to see if Disney+ replicates Netflix’s success in its crusade against shared profiles. Let’s keep in mind that the company led by Ted Sarandos and Greg Peters suffered heavy criticism after announcing that it would fight against the use of shared accounts. However, the number of subscribers increased by more than 100% only in the United States after implementing this strategy.
