we are drowning in the first Apple Vision Pro lasts. Many of those who have actually used it. Probably more from those who haven’t yet. Now I’ll add to the other pile.
I have no doubts about it Apple Vision Pro is a remarkable product. I wouldn’t be surprised in the slightest if we all look back in 10 years and say, “Yeah, Apple didn’t do it first. But it did the best and look how far it took the category.”
And there’s been a lot of buzz about whether the Apple Vision Pro can replace your living room TV. I think that’s the wrong question. It’s the wrong way to think about it. It’s not (yet) anywhere close to replacing television the way the iPhone (and Android phones, to be fair) replaced the old-fashioned landline.
At least I don’t think he’ll ever do that to anyone who doesn’t live alone.
Humans—not all, but most—are social creatures. We crave connection. In fact, we hear techies say this all the time. It’s all about connecting people. Apple does it with hardware. Facebook does this as a platform. (Whether that’s for a good or a bad thing remains very much up for debate.) And that doesn’t mean the Apple Vision Pro won’t connect people. It will, and in much the same way as your iPhone allow you to connect with someone who isn’t there. Yes, even on your TV.
But in a family unit of more than one person, there’s nothing quite like curling up on the couch with a good (or bad!) movie. Or a 30-minute or hour-long show. There’s nothing better than knowing a jump scare is coming and watching your partner or child react. There is a reason why we gather at major sporting events. Or stream a Taylor Swift concert. These are joint actions by their very nature.
The Apple Vision Pro will never replace the experience of having a family in the same room.
It doesn’t have to be, of course. You can watch what you want, how you want, and with whom you want. No one will force you to do this with anyone.
However, the Apple Vision Pro removes that immediate sense of family. There’s probably a Gary Larrson-type comic out there somewhere (or maybe a gag with the opening credits of The Simpsons?) or a family that’s all on headphones watching the same thing. Together, but completely alone. Dystopian to the max.
Certainly, Apple Vision Pro allows you to make FaceTime calls. (The whole Personas thing is absolutely terrifying, but also will probably improve.) That is, in a sense, togetherness. But it’s also an avatar of one person in a headset talking to someone else – very likely their own avatar representing their owner in their own headset. It’s communication, sure. But it’s not common. Not in the same way as if you set up your iPhone as a continuous camera for a FaceTime call through Apple TV with all grouped before him.
I’ll even go so far as to say that none of this is even a knock on the Apple Vision Pro. It might not be replaced by television, because it really isn’t. It’s something else. Maybe better in some cases. Worse in others.
It doesn’t need to solve all the world’s problems. When it comes to the simple act of sitting together and spending an hour or two in front of the TV, it simply doesn’t work.
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